5 Examples For Optimization Of Buttons To Increase Conversion Rate

Rohan Mod
1 Oct, 2013

5 Examples of  button optimization to increase your conversion rate and CTR if selling something. Use of colors and call to action words for buttons.

5 Examples For Optimization Of Buttons To Increase Conversion Rate
5 Examples For Optimization Of Buttons To Increase Conversion Rate 

How to optimize your buttons so that it increases conversion rate, it may be anything because we use buttons at various places on our blog or website. Like we use buttons in sign up forms and to give and download option. Also when we have something to sell and we use words on buttons like free or order your book. So there are many places where we use buttons. So in this post we will discuss what are the best colors for buttons that gets more attention and what are those user friendly and call to action words that increase conversion rate. We have taken example from some of the popular websites to show you as a proof.


Change word "your" To "my" on buttons.

This is example of unbounce website which is very famous for conversion tips. Now what they did is they just changed the word on their buttons and the result was they got a 90 % increase in CTR.

Usage of my word increases conversion rates
Usage of my word increases conversion rates

So if you also use such words on buttons then change it today and replace them with "my" than the "your". Because when we use words like my it strikes the user's mind to click on that button. And the result is a better conversion rate and CTR.

Conversion is not about editing your template and using H1, H2 and other stuff but it is changing small things like words and using call to action words that strikes the user's mind.

Online selling website increased their CTR by 36% by changing colors of buttons.

Here is another example of online shopping website that changed the color of the button and increased its CTR by approximately 36%. See the image below you will understand what I mean.

Change font colors for better optimization and more conversion rate
Change font colors for better optimization and more conversion rate


They replaced blue color with green and the result was surprising. So it does not mean that you should use green color for buttons but yes you should not use blue color for buttons. Many conversion rate specialist says that blue color on button is not a call to action color so good to experiment than using blue color. Of course you can use green color and expect great results.

Do not give orders to your Users but ask .

Another better optimization for buttons is the use of "get" word than using "order". It happened to matchoffice website when they changed the words on the buttons and the result was around 15% increase in their CTR. Take a look at the image below.

Optimize buttons for conversion
Optimize buttons for conversion



So the message is clear from above image is that use words like "get" and replace words like "order" from your buttons. If you use such words than immediately transform it and then see the results.

Add few more words in the button

If you have a website which have the ability of creating the account than what are those words that you use on buttons to create an account. If you are using the words like "create my account" then replace it with "create my account and get started". This is much better than the "create my account"  word. Second one is call to action button and will increase your users of you use it. It happened with the writing work website. Take a look at the image below.


edit text on buttons for more conversion rate
Edit text on buttons for more conversion rate

As you can see by adding few more texts in button increased 32% conversion. So try this and you can hope for better results.

Use Big and Get Big

Yes it is right, if you increase the height and width of your button it may lead to more conversion. Here is the example that I rested in one of my blog. I increased the width and height of my button and the result was a 11 % increase in CTR. Take a look at the image below.

optimize buttons for conversion rate
Optimize buttons for conversion rate
So I did not do anything different but changed the width and height of a button and the result was surprising for me.


Conclusion

  1. Use "my" word on buttons and replace "your".
  2. Change colors of buttons better not to use blue.
  3. Use "get" word and replace "order" from buttons.
  4. Add get started on your buttons for more conversion.
  5. Increase the width and height of your button to increase conversion rate.

So these were the 5 examples for optimization of buttons to increase conversion rate of your website or blogger blog. Please share it and oblige us.
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