The Pandemic Triggered The Use Of Social Networks By 27%

The pandemic triggered the use of social networks by 27%.

Digital life has influenced almost all areas of the human being and has even become crucial in electoral times.

The French sociologist, Gérald Bronner, through his book Cognitive Apocalypse , explains the way in which people are manipulated through social networks and other booming platforms, in the midst of the fury of the digital age. The author, in his native country, has sold more than 40,000 copies.

The Pandemic Triggered The Use Of Social Networks By 27%

In his story, Bronner explains the influence of the information found today on the Internet, understanding that not all of it is reliable and accurate, and that, even today, various algorithms are used to alter it and result in the dreaded fake news.

Although in the past it was dreamed that science and technology would liberate the human being, now it is feared to be a victim of it, since the world spends six hours and 54 minutes surfing the Internet every day.

The specialist mentions that the information on the network has grown and that in modern times it is easier to access it. “In figures, the scope of the fourth revolution is surprising: in 2005 there were 150 exabit (data storage unit in a computer), in 2010 the figure rose to eight times more and in the last two years, 90% of the information available was produced”.

In addition, he highlighted the importance of algorithms , especially in social networks. “On Facebook, the angry face attracts more attention and makes a message go viral. In addition, it has a coefficient of five over one like and on Twitter, false information spreads 70% faster than true information . The pandemic triggered the use of social networks by 27% and access in Latin America increased by 82%”.

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Bronner mentions that in the digital market the quality of the product does not prevail, but those that are more satisfactory and impressive for the brain.

“In 2021, in one minute, 695,000 stories were shared on Instagram, 69 million messages on Facebook and WhatsApp and 500 hours of content on YouTube; It is worrying, because in the information market the best product does not prevail, but the most satisfying products for the brain, which also competes with intuitive thinking, plausibility, the fastest and most forceful, with access to all people with the interventions of their mobile devices as a tool to take photos and videos that go to social networks and chats and that generate a diversity of conversions at the same time among different groups of people. That’s what I call the cocktail effect.

The president of France, Emmanuel Macron, entrusted a task to the sociologist, assigning him to the position of president of the Expert Mission of Illustration in the digital age; This is why the French commission has given some recommendations for the use of social networks and to take into account when forming part of a metaverse, which are summarized in six recommendations.

The first talks about the psychosocial understanding of fake news; the second refers to the manipulation of algorithms; the third deals with the advertising that goes hand in hand with the disinformation economy; the fourth mentions international interference in electoral processes; the fifth refers to regularization frameworks; the sixth points out about media education, critical thinking and pedagogy.

The expert highlights the guidelines that must be taken into account to combat algorithms. “This is a new digital democracy where there is an asymmetry of information, with critical thinking, with training from the base and as part of a process; You must have commitment from social networks, from companies, follow up and train citizens, more in complex environments such as those of political decision in which feelings move more , only in this way can the algorithm be changed ”.