TikTok announces a new tool that will allow you to translate videos; that’s how it works

They ensure that the new function will also benefit people with hearing difficulties.

Tiktok Announces A New Tool That Will Allow You To Translate Videos; That's How It Works

TikTok has introduced new tools for subtitles that appear in videos that allow their automatic generation and translation with the aim of bringing entertainment content to more users of the platform.

Since last year, content creators have had the possibility of introducing the transcripts of their videos as subtitles, which makes it easier for them to be seen by people with hearing problems, but also by users who are learning the language or who at that time they prefer to read the text on the screen.

These subtitles will now be generated automatically with the new tool that TikTok has introduced . Users will be able to turn on transcription directly on the video they’re watching, instead of waiting for creators to do it.

Transcripts, video descriptions, and text stickers can also be translated into other languages. The company has detailed in a statement that these updates will initially be available in English, Portuguese, German, Indonesian, Italian, Korean, Chinese, Mandarin, Spanish and Turkish.

40% of teens search on TikTok or Instagram instead of Google

About 40 percent of teen users prefer platforms like TikTok or Instagram to search, rather than Google Maps or Google Search.

It is one of the conclusions that Google has reached in a survey of US users between 18 and 24 years old, which has not transpired at the moment, and that Vice President Prabhakar Raghavan recently mentioned during the Brainstorm Tech conference.

The manager has insisted that this is mainly due to the change in the way of consuming content by the younger generations, taking into account that they are digital natives and are used to audiovisual formats.

“Something like 40 percent of young people, when they’re looking for a place to eat, they don’t go to Google Maps or Search. They go to TikTok or Instagram. This process begins in different ways than before, with visual formats”, Raghavan commented, as collected by Fortune.

Based on this, the technology company is betting on the development of visual products, for which it has implemented technologies based on Artificial Intelligence (AI), such as Google Lens.

In addition, it has implemented other measures to streamline searches within its platforms, such as on YouTube, which currently allows users who do not want to fully watch long videos to skip to the parts that may interest them the most.

More TikTok than YouTube

The format offered by TikTok seems to be more convincing to younger generations, since, according to data from the software developer company Qustodio, to which TechCrunch has had access, the number of users of this platform has only grown. in the last two years.

Specifically, since June 2020, this platform began to surpass YouTube in terms of average minutes per day used by users between the ages of 4 and 18. This demographic reached 82 minutes per day connected on TikTok, compared to 75 minutes per day on YouTube.

These figures were exceeded in 2021, since at the end of this year, children and adolescents consumed the platform managed by ByteDance an average of 91 minutes per day , compared to 56 minutes per day spent watching YouTube.

Another of the breakdowns that Qustodio has provided to this medium includes data by country, including the United States, the United Kingdom, and Spain.

While in the United States the average time spent on TikTok in 2019 was 44 minutes, in 2020 it was 87 and in 2021 it was 99, in the United Kingdom it went from 37 minutes in 2019 to 102 minutes in 2021 (going through an average of 70 minutes). connected to the platform in 2020).

In relation to Spain, the data recorded by Qustodio indicate that in 2019 the average time spent on TikTok by children and adolescents was 31 minutes, 65 minutes in 2020 and 80 minutes in 2021.